Third in a series for the OECD project on “Culture, tourism and local development: New strategies for Italian heritage cities in the post-pandemic scenario", this webinar on 26 November from 12.00 - 14.15 CET will focus on "Heritage, responsible cultural tourism, and sustainable development".
Cultural and creative sectors (CCS) and tourism sector are among the most affected by the COVID-19 pandemic related crisis. In the recovery, there is an opportunity for dense metropolitan areas and remote regions alike to reconsider growth models moving away from large-scale tourism towards models fostering cross-innovation between CCS and other sectors including traditional manufacturing and services that can be incorporated into creative tourism programmes. These new models of creative tourism can deliver considerable added value, increase tourism demand and diversify tourism supply.
Drawing on examples of good practice from Italy and other OECD countries, this webinar will distil the key ingredients of local action to foster cultural and creative tourism in the context of the recovery.
The project is developed by the OECD Local Employment and Economic Development (LEED) Programme and the OECD Trento Centre and is supported by the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Ministry of Culture.
Price: Free registration at website below
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